UsingMiles.com is a Finalist for the 2012 Red Herring Top 100 Americas Award

Denver, Colorado – May 9, 2012 – UsingMiles.com announced today it has been selected as a Finalist for Red Herring's Top 100 Americas award, a prestigious list honoring the year's most promising private technology ventures from North American.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the "buzz" and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

"UsingMiles organizes all your loyalty programs – from hotels to grocery to airlines and retail – into a single dashboard," said Brandon Grant, head UI designer previously with eBags.com. While adding programs weekly, UsingMiles supports 255 loyalty programs today.

"We believe points equal money, and that consumers should treat points as cash. The average UsingMiles members stores about $12,000 worth of points in her UsingMiles dashboard," says Fernando Cardenas, VP of Technology.

"Our proprietary software will ultimately deliver wisdom to our UsingMiles members, helping them smartly earn extra points – second currencies – from their favorite companies," Founder Krista Paul added. "We also make it easier for businesses to deliver rewards, keeping their most important members satisfied. We are excited that Red Herring recognized UsingMiles as an exciting and innovative growth opportunity."

Finalists for the 2012 edition of the Red Herring 100 Americas award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the, security, Web 2.0, software, hardware, life sciences, cloud, mobile and other sectors completed their submissions to qualify for the award.

The Finalists are asked to present their winning strategies at the Red Herring Americas Forum in Santa Monica, California, May 21-23, 2012. The Top 100 winners will be announced at a special awards ceremony the evening of May 23 at the event.

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